Cost Effective Advertising
Owning a small business, it can be difficult to get the word out about your products or services. Unless you have a huge advertising budget (witch I don’t) it can be tough to find cost effective advertising. The phone book and the web are a necessity. I’ve found that radio and television ads can be very expensive for 30 seconds of exposure to people who simply are not interested. The best way that I’ve found is merchandising. The first thing most people thing when I say this is t-shirts, but who’s going to wear a t-shirt advertising a DJ to do anything but cut the grass in on Sunday afternoon? Nobody.
I’ve found that putting my logo on give-away toys and trinkets much more effective. When this idea was first pitched to me, I had a hard time finding a company to make these items for me. That’s because I didn’t know there was a proper name for this stuff to search for. They are called trade show items
Rubber balls, yo-yo’s, key chains, and frisbee’s are all great and inexpensive ways to promote your business. Even if your potential clients don’t use them, they will probably give theese toys to their children who will. Mission accomplished, you have just put your logo and business information in their home and they will see it often. Thus be more likely to remember you.
This method has worked extremely well for me and I suggest anyone else in a similar situation give it a try. Gimmees.com has a huge selection of novelties for all of your marketing needs.